Marketing Research on Internet Television Essay

Marketing Research on Internet Television - Essay Example It would be conducted using qualitative method, along with two sets of Questionnaires, first, containing personal data about the respondents, and second, the relevant rankings of the preferences in the score 1-5, 1 being assigned for strong disagreement, and progressive rankings given for level of preferences till rank 5 for strong agreement, ascribed to the highest preference or usage liking. A Sample of Personal data Questionnaire is being attached as an Appendix to this work. The Main Statements that would be put forth to the respondents and tested are as follows:1. The respondents believe that these forms or mediums are easy to use given the benefits and satisfaction of watching television on them. Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, PDA. 2. The respondents favour watching internet Television on the following mediums: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, PDA. 3. The respondents intend to watch Television on the following mediums: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. 4. The respondents have actually used internet TV on the following mediums and have been satisfied with its use: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. 5. TV on the following mediums will be useful in improving the respondents' life style and standard of living: Computer Terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. The Methodology would need to consider the following aspects pertaining to the survey: Objective: The main objective of this research study would be to determine the popularity levels of computer terminals vis--vis other devices for television viewing. This also needs to consider the relative ranking of... The work is aimed at finding out popularity of TV in comparison with other digital means in the UK. The author carries out a survey to determine the ranking of popularity of television against its main competitors – computer terminals, Mobile phones, iPod, Sony PSP, Nintendo DS, and PDA. The survey is a number of house-to-house surveys in a district of Sussex, England. The experiment with the questionnaire, interviews, focus group respondents, external secondary data are thoroughly described. The author comes to conclusions that accordingly to the facts and figures that have been made available in this study, the active role of internet computer technology forms the nucleus of any modern business or recreational need. At the same time the author points out the disadvantages of the internet dominance. Its overuse can become a form of abuse also and in the process, it creates more harm than good. For one thing, it could veer children away from their educational and career pursui ts and create addiction on a larger scale, which may require counseling and intervention if allowed to continue over a long time period. This obsession with television and the internet should be controlled effectively in order to develop and nourish individual capacities and, in the larger scale, one’s physical and psychological health. While it needs to be given the wider depth in the context of modern ecommerce aided business, it also needs to be controlled and managed effectively to build up a healthier environment.

Critical Discourse Essay Example | Topics and Well Written Essays - 2500 words

Critical Discourse - Essay Example This paper approves that the power and dominance are associated with specific social domains such as politics, media, law, education and science that are allied with the studies of professional and institutional power. The background of the reproduction of power in various domains of social group is an important factor for the analysis in a corrective manner. This power has certain targets for such powers; these are usually catered to by public clients and other social groups that depend on the institutional and organizational power. The study has discussed various topics of critical discourse analysis and communication analysis in relation to the application of power and language. The theoretical framework has also been analyzed for the purpose of understanding the concepts of discourse and power with the understanding of domination groups and powerful groups within the analysis. The methodology, strengths and weaknesses of critical discourse analysis and communication analysis have been explained in the study so as to recognize the relevance of study. The basic structure of discourse and interface between the power and discourse has been performed at the same time. The relation of discourse and action in the context of social groups, and society at large, is the major subject study for the integration of various approaches of discourse. In this way the study will work to accomplish the objectives of the prior studies as well as to understand the multidisciplinary approach of critical discourse analysis and comm unication analysis in a better and more complete manner.... The terminology of conversation analysis itself indicates that the initial stage of conversation analysis consists of casual conversation and thereafter, the procedure of analysis begins. The methods of conversation analysis were subsequently adapted to embrace more task and institution centered interactions. Therefore, the term 'conversation analysis' has become important as a successful approach to conversation with the perspective of social interaction. Conversation Analysis Methodology of CA The conception of humanity, social sciences and interactions are important and therefore, the concept of critical discourse analysis and communication analysis has gained so much importance in recent years. Currently, the communication analysis is a proven method for sociology, anthropology, linguistics, speech communication and psychology (Emanuel, 2000). Communication analysis is not designed for the purpose of examining the production of interaction from a perspective that is external to t he social circle and understanding the communication in a better manner (Jefferson, 2007). But the actual purpose of communication analysis is to model the resources and methods from which the understanding of communication can be reproduced in a substantial manner (Lazar, 2005). Methodology of CA Application of CA and CDA In recent years, communication analysis and critical discourse analysis have expanded their application and scope. At the same time, their concepts and understandings have complemented various other theories, which have supported the application of critical discourse and communication analysis (Goffman, 2005). Many researchers have deployed communication analysis in different fields, such as feminist linguistics, Membership Categorization Analysis and